|
Marketing Tools Directory |
This site, provided by
American Demographics magazine, has an extensive
collection of resources in all areas of marketing,
including articles, software downloads and more. |
|
Quirk's Marketing
Research Review |
Like the print
magazine, the Quirk’s Marketing Research Review
Web site is designed to be a one-stop source of
information on marketing research. Well-written,
practical articles on marketing research case
studies and tools can be found here as well as a
directory of research providers. |
|
WorldOpinion |
WorldOpinion is a
marketing research portal that calls itself “The
World’s Market Research Site.” It is a massive
site with very useful resources for marketers and
researchers alike. Catch the latest market
research news at News Stand. |
|
@ResearchInfo.com |
This is an online
market research community site for anyone in, or
with any interest in the marketing research field.
It contains a directory of research companies, a
library of research related articles, trials and
demos of research software and an employment
board. |
|
STAT-USA |
This is a very
user-friendly U.S. government site that collects
and coordinates economic, business and
international trade information produced by
numerous government agencies. While a subscription
is required to access resources online, free
access to the information indexed at this site is
available through federal depository libraries. |
|
Hoover's Online |
Hoover’s business
network was built to “serve the needs of people
behind desks.” Hoover’s is best known for their
company and industry reports, but have recently
expanded into other topics such as money
management, career development and business
travel. |
|
U.S. Census Bureau |
The mission of the
Census Bureau is to “be the preeminent collector
and provider of timely, relevant and quality data
about the people and economy of the United
States.” This site facilitates that goal with an
abundance of both for fee and for free information
on almost every imaginable subject. |
|
FedWorld |
The FedWorld
Information Network is the online locator service
for information produced and distributed by the
Federal Government. Some of the information is
free and some you have to pay for, but the site
does a good job in helping you find what you need. |
|
The Gallup
Organization |
The Web site of the
venerable Gallup Organization, which produces all
those Gallup polls we hear about, is chock full of
facts and figures on American (and some
international) society, culture and business. Full
details on recent Gallup polls can be found here. |
|
Values
and Lifestyles |
This is the Web site
of a major consumer research firm which
specializes in psychographic segmentation, based
on factors that motivate consumer buying. There
is some free stuff at the site including a recent
survey of consumer acceptance of technology. |
|
Professional / Trade Associations |
|
American Marketing
Association |
The American Marketing
Association (AMA) is the world’s largest and most
comprehensive professional society of marketers.
This site facilitates the AMA’s mission to provide
education on marketing, assist marketers with
career and professional development and “to
advance the science and ethical practice of
marketing disciplines.” |
|
Association
for Consumer Research |
This is a Web site for
those who have a professional interest in the
field of consumer research. |
|
Society for Consumer Psychology |
The Society for
Consumer Psychology (SCP) is composed of
behavioral scientists in the areas of psychology,
marketing, advertising, communication and consumer
behavior. It represents a multi-disciplinary
approach to understanding, predicting and
influencing consumers. |
|
American Association
of Advertising Agencies |
AAAA is a national
trade organization representing the advertising
agency business. The site provides some great
insights into the operation of advertising
agencies. |
|
Business
Marketing Association |
The Business Marketing
Organization (BMA) is focused on
business-to-business marketing / marketing
communications and its site provides unique access
to information, ideas and the experience of
professionals in this industry. |
|
National Foundation
of Women Business Owners |
The National
Foundation for Women Business Owners (NFWBO)
provides a wide variety of information on and for
women business owners and their firms worldwide.
Their Research section contains some good
marketing intelligence on this market. |
|
Direct Marketing |
|
Grizzard
Communications Group |
The Grizzard Agency is
one of the largest direct marketing companies in
the U.S. This site has a great collection of links
of interest to direct marketers. |
|
Response
Magazine |
Response Magazine is
narrowly focused on the direct response television
(DRTV) industry. At this site you will find
everything from monthly listings of new
infomercials to legal advice from lawyers
specializing in DRTV to advice on the nuts and
bolts of doing business in DRTV. |
|
The Direct
Marketing Association |
The Direct Marketing
Association (DMA) is the oldest and largest trade
association for users and suppliers in the direct,
database and interactive marketing industry. The
DMA provides extensive resources to both direct
marketing professionals and students. |
|
Direct Magazine |
Direct Magazine is a
popular trade publication in the direct marketing
industry. Its online presence contains numerous
resources for marketers in that field. |
|
DMNews |
A site full of
resources for those in the direct marketing
industry – and for those who want to learn more
about it. A good source of current industry news. |
|
Personal Selling and Sales Management |
|
Salesdriver.com |
Salesdriver.com is an
online sales incentive service that enables sales
managers to build, run and reward sales contests
entirely over the Internet. This service is free.
You can, however, purchase incentive items from
listed suppliers. |
|
Advertising |
|
Kidscreen |
Kidscreen
is a trade magazine focused on advertising and
promoting to children and teens. Its monthly
online issues cover licensing and merchandising,
new media and advertising and promotion. This site
provides an interesting perspective on a
controversial issue in marketing. |
|
Advertising Age |
A leading trade
magazine in its field, Advertising Age is “must”
reading for the advertising professional.
|
|
Ad Council |
The Ad Council is
where most public service messages come from. A
private, non-profit organization, the Ad Council
is supported by the media, the advertising
industry and the business world. Learn all about
the impact of public service advertising at this
site. |
|
Advertising
Educational Foundation |
This trade association
site, supported by ad agencies, advertisers and
media companies, furthers the Advertising
Educational Foundation’s goal of promoting an
understanding of “how advertising is created, how
it works and what it contributes to our social and
economic life.” |
|
Ad Track Index |
If you ever saw an ad
and wondered if it worked, this is the place to
find out. Ad Track asks consumers to compare major
advertising campaigns and how effective they think
the ads are in helping to sell the product. |
|
CLIO Awards |
This site is dedicated
to the “Academy Awards” of advertising and also
includes information on general advertising media
and methods. |
|
American Advertising
Foundation |
This is a professional
organization for those in the advertising industry
and the organization that operates the ADDY
Awards. |
|
Arent Fox: Advertising and Trade Regulation |
This is the site of a
law firm which specializes in advertising law.
Browsing through this site reveals all the trouble
that you can get into with advertising. |
|
AdCritic.com |
Now this is real fun!
Here is where you will find practically any ad you
have seen on TV. In the future Web visitors will
be invited to vote on their favorite ads, discuss
them and send a message to the advertiser. |
|
Customer Relationship Management (CRM) |
|
Marketing Competence |
This site has a wealth
of resources on customer relationship management
issues – from fundamentals to latest technologies.
The site creator has a unique perspective on the
subject, be sure to read his editorials.
|
|
Internet Marketing |
|
WILSON Internet |
Wilson Internet
Services provides both Web Marketing Today, a free
e-mail and web publication that may be the largest
and most popular e-marketing newsletter, and an
E-Commerce Research Room which contains links to
over 2,000 articles and resources about every
imaginable aspect of e-commerce. |
|
EBoz! |
EBoz! cost less than
$500 to build. Now it attracts 300,000 visitors a
month, according to the site. And now the creator
of the site wants to share his secrets for and
advice on eCommerce selling, Internet marketing,
and Web design. |
|
Industry-Specific Marketing |
|
Strategic Health Care Marketing |
This Web site offers
an overview of Strategic Health Care Marketing, a
monthly print publication. Here you can find
special reports and other resources for those in
the health care marketing field. |
|
Hospitality Sales
and Marketing Association International |
Hospitality Sales and
Marketing Association International is the largest
international association of hospitality sales and
marketing professionals. This site offers a number
of resources to those in this field. And it offers
some interesting insights into how marketing is
conducted in the hospitality industry for those
unfamiliar with it. |
|
Internet
Nonprofit Center |
The Internet Nonprofit
Center provides information for and about
nonprofit organizations. Its online library is a
repository for publications, information and data
about marketing in nonprofit organizations and the
nonprofit sector. |
|
Chanimal |
This site provides
resources and networking to professional marketers
in the PC market place. It is very comprehensive
in its coverage of marketing materials. |
|
The Journal
of Services Marketing |
Here’s a place to find
out more about the marketing of services.
Subscription to the journal is required for access
to most of the resources, but you get a free trial
subscription. |
|
Marketing
Career Resources |
|
MarketingJobs.com
|
The name says it all.
Here you can search for marketing jobs by
geographic location, industry and specialization.
|
|
Public Relations |
|
Public Relations
Student Society of America |
Supported by the
Public Relations Society of America, the Public
Relations Student Society (PRSSA), offers career
information, advice and placement services for
those considering a career in PR. |
|
The Museum of
Public Relations |
This online museum
documents “successful public relations programs
since the PR industry was born.” A recent exhibit
featured Moss Kendrix, the first African-American
to acquire major accounts, who helped break down
ethnic and cultural stereotypes in advertising. |
|
Institute
for Public Relations |
The Institute for
Public Relations hosts a trade-oriented site to
“focus attention on research, educational and
professional activities promoting excellence in
the practice and teaching of public relations." |
|
PR Central |
PR Central is a
service for professional communicators and
reporters. Here you can identify experts on most
subjects, locate contacts at major corporations or
hold asynchronous discussions with other PR types. |
|
Entrepreneurship and Small Business |
|
Service Corps of
Retired Executives (SCORE) |
The Service Corps of
Retired Executives (SCORE) is a nonprofit
organization providing resources and services to
entrepreneurs and small businesses. Working and
retired executives and business owners volunteer
their time and expertise to provide free business
consulting. |
|
SBTV.com |
The Small Business
Television Network (SBTV.com) consists of small
business news reports and interviews with business
experts, consultants and owners utilizing
streaming video technology. Other resources
include recommendations for books on
entrepreneurship and a list of small business
sites. |
|
YES! |
YES! is a live
Internet web cast channel designed specifically
for entrepreneurs. It address topics such as
advertising, marketing and business planning
through a mix of interviews, how-to programs,
interactive workshops and business community chat
groups. |
|
StartUPbiz.com |
StartUPbiz.com
provides resources to people who want to start a
business or commercialize an idea. The materials
at this site are very focused on providing
practical know-how and actionable information. |
|
Idea Cafe |
Idea Café is a
community site for small business and
entrepreneurs with a wide range of services
ranging from chats to case studies to concise
discussions of business and marketing
fundamentals. This site caters to GenX
entrepreneurs. |
|
Entrepreneur.com |
Entrepreneur.com is an
online business-to-business community marketplace
for small and emerging businesses. This site
covers a lot of ground from free business forms to
franchising tips to marketing advice. |
|
Franchise Showcase Online |
If you’re looking for
a franchise, this is the place. Here you will find
a directory of franchise business opportunities. |
|
How to
Start a Small Business |
This is a site that’s
set up as an online book. It consists of a number
of “chapters” of essential information for
prospective and current small business owners. A
Spanish version is also available. |
|
International
Business Forum |
The Web site of the
International Business Forum contains information
that marketers can use to learn about business
opportunities in the international marketplace. It
covers both importing and exporting issues. |
|
ExportHotline.com |
ExportHotline.com
tries to help exporters and importers discover new
markets, locate potential contacts and conduct
secondary research. Membership is free, but
required to access all materials. |
|
WOWFactor |
This site provides
“women’s business solutions” and networking
opportunities. |
|
Franchise-chat.com |
News, forums, chats
and more for those interested in franchises and
the franchise business. |
|
Promotion -
Miscellaneous |
|
PROMO
Magazine |
PROMO Magazine covers
the promotion marketing industry, identifying
industry trends, providing "how-to" information
about promotion that marketers need to know and
hosting online forums for those in the promotion
marketing industry. |
|
ilovegraphics |
This site is for
marketers interested in graphics tools, design
tutorials and free images to use in Web site
building and marketing collateral development. |
|
Retailing /
E-tailing |
|
netopia |
This site provides
information and products for retailers making the
transition from bricks and mortar to e-stores. It
also discusses business applications of DHL. |
|
Retailer
News Online |
This is a site with a
variety of resources and services (mostly free)
for retailers. This is the place to learn about
putting a store online “without going broke or
insane.” |
|
Primal |
This is a
comprehensive listing of price discrimination
litigation under the Robinson-Patman Act to
protect small businesses and towns from the
superstore, category killer and big box retailers. |
|
Consumer Rights & Advocacy |
|
Consumer
World |
Consumer World is a
public service, non-commercial guide cataloging
over 2,000 useful sites for consumers. Consumer
rights, product reviews and links to consumer
agencies are easily accessed from this site. |
|
Distribution, Logistics and Supply-Chain
Management |
|
The Logistics
Business LTD |
This is the site of a
company that specializes in logistics consulting –
supply chain development, asset tracking software,
warehouse automation and management, etc.
|
|
Product Management and New Product Development |
|
Hot
Product News |
This is a centralized
Internet location for information on the latest
new products and services. It provides a forum for
companies to present new products to a global
audience. |
|
The New
Products Showcase and Learning Center |
The Product Showcase
is a collection of 65,000 grocery products which
provides a resource to those in the food marketing
industry. |
|
Market Research
Links |
|
Analytical Tools & Software |
|
Sawtooth
Software, Inc. |
Do you need software
for choice-based conjoint computer interviewing or
convergent cluster analysis? Sawtooth Software is
a major supplier of software packages to the
marketing research industry. All of their
products, along with applications, are described
at this site. |
|
Tetrad Computer
Applications, Inc. |
This company provides
software for demographic analysis with geographic
information systems. It is a winner of the “Best
100 Sources of Marketing Information” award. |
|
SDA: Survey
Documentation and Analysis |
SDA is a set of data
analysis programs that are designed to be run from
a Web browser. Both data analysis programs and
datasets for analysis are available at the site. |
|
www.raosoft.com |
Raosoft produces
database software for information gathering, data
collection and statistical analysis. Their
software lets you design forms, collect data and
analyze your results graphically. |
|
Applied
Metrix |
Applied Metrix is a
commercial supplier of “Internet enabled” data
mining services. This site provides insights into
how this is done and why. |
|
Statistical Package
for the Social Sciences (SPSS) |
SPSS provides a wide
array of software products for the manipulation of
data and statistical applications. It is widely
used in the marketing research profession. |
|
STATISTICA |
STATISTICA is a
provider of statistical software. This site covers
a wide range of applications and has a number of
free resources. |
|
SAS Institute |
SAS products provide
software solutions for decision making. It is a
major supplier of database and statistical
applications to the marketing research industry. |
|
Minitab |
Minitab is a
commercial provider of statistical software and
services for quality improvement, education and
research. |
|
www.westat.com |
Westat is a provider
of marketing research services, primarily to the
government. The site is well-written and provides
descriptions of applications of a variety of
research methods. |
|
StatPac |
StatPac survey
software is used for online surveys, written
questionnaires and statistical analysis. The site
is full of free, useful resources. |
|
Career Resources |
|
Marketing
Research Job Board |
This site covers
employment in the marketing research industry
specifically. |
|
Competitive
Intelligence |
|
SCIP.ORG |
SCIP.ORG is the online
community of the Society of Competitive
Intelligence Professionals. Learn more about the
field of competitive intelligence at the link
“What is CI?” |
|
Consulting Resources |
|
Institute of
Management Consultants |
The Institute of
Management Consultants (IMC) is a nonprofit,
professional association for management
consultants. This Web site is full of resources
for those who work in or are interested in working
as an independent consultant in any business
discipline, including marketing and marketing
research. |
|
Measurement |
|
The Office of Scale Research |
The Office of Scale
Research produces the Marketing Scales Handbook,
a compilation of marketing-related measurement
scales. The site describes the Handbook. |
|
Test Junkie |
This site offers a
compilation of psychological tests available on
the web. Some are good and serious, others are
just for laughs. |
|
Mystery Shopping |
|
Mystery Shopper,
USA |
Mystery shopping is an
applied marketing research technique where
specially trained observers, posing as shoppers,
visit retail locations to evaluate customer
service, merchandising and product distribution.
At this site, you can either hire mystery shopping
services or become a mystery shopper yourself. |
|
Permission-based Research |
|
Greenfield Online |
Greenfield Online
solicits respondents for so-called
“permission-based” market research projects, both
online surveys and focus groups. Browse through
the FAQ at this site to learn how this works. |
|
American Consumer
Opinion |
As it says at the site
“We pay for opinions!!!” This site is the
entry-point for individuals that have agreed to
participate in surveys over the Internet. |
|
Survey-Net |
At this site, everyone
is invited to participate in online surveys
covering a variety of topics ranging from Business
and Politics to Society and Entertainment. The
information accumulated online is available to
everyone on the net. |
|
Opinionsite.com |
Opinionsite.com is a
site where consumers can sign up to take online
surveys. It is an application of permission-based
marketing research. |
|
Portals &
Publications |
|
Quirk's Marketing
Research Review |
This, the online
presence of a popular marketing industry trade
journal, is a marketing research mega site,
designed to be a “one-stop source of information”
on marketing research. It’s all here. |
|
@ResearchInfo.com |
This site calls itself
“THE Online Market Research Community” and it is
comprehensive in its scope. Everything from
discussion forum debates on topical market
research issues to directories of market research
suppliers to up-to-the-minute research news can be
accessed here. The Employment Board is always full
of a wide range of jobs in all areas of the market
research industry. |
|
WorldOpinion |
WorldOpinion is a
marketing research portal that strives to be the"
World's market research Web site”. Does it
succeed? You be the judge as you surf through the
many different areas of this site. From the latest
market research news to directories of market
researchers to discussion boards, there are some
great resources here. |
|
American
Demographics |
American Demographics
is a great source of secondary data for marketing
researchers. This publication covers a wide array
of consumer demographic, psychographic and
behavioral topics. Full-text articles are
available at this site. |
|
Marketing &
Research - Online |
This site seeks to
provide a listing of the “very best web sites for
the marketing or research professional.” |
|
Princeton University Survey Research Center |
This site is intended
as a compilation of “nearly everything useful on
the web for the practice of survey research.” |
|
Professional Associations |
|
American
Association for Public Opinion Research |
This is the site of a
professional association of public opinion
researchers. Under the Ethics and Standards tab
there is a wealth of information on techniques and
issues important to public opinion research. Here
you can also access the Public Opinion
Quarterly online. |
|
Council of American
Survey Research Organizations (CASRO) |
CASRO is a trade
association for commercial, full-service survey
research firms in the U.S. A wide range of
services and resources for CASRO members, the
public and others interested in survey research is
provided. |
|
Council for
Marketing and Opinion Research (CMOR) |
CMOR is a non-profit,
trade association looking out after the interests
of the marketing and opinion research industry and
that industry’s stakeholders. It focuses on
encouraging respondent cooperation and lobbying
lawmakers on behalf of the research industry. |
|
Marketing
Research Association |
MRA is a professional
/ trade association for the marketing and opinion
research industry that focuses on the professional
development of their members. Their site provides
a wealth of resources selected to help their
members enhance their marketing research and
related business skills. |
|
Advertising
Research Foundation (ARF) |
The principal mission
of this nonprofit, professional organization is to
“improve the practice of advertising, marketing
and media research.” ARF’s online newsletter,
Informed, addresses industry news and events as
well as issues and challenges. |
|
Professional
Marketing Research Society (PMRS) |
PMRS is a Canadian
marketing research industry professional
association. This Web site provides many services
to its members and other interested parties,
including news, a calendar of conferences and
seminars and job postings. |
|
ESOMAR |
ESOMAR is the World
Association of Research Professionals, the major
marketing research professional association in
Europe. The site provides an international
perspective on marketing research uses and
practices. |
|
American Marketing
Association |
The AMA is a great
resource for anyone involved in marketing. Use the
site search engine to find specific materials
relating to marketing research. |
|
The American
Statistical Association |
The American
Statistical Association is a professional,
|
