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30, 2003
Press Release:
"CUSTOMER FOCUS
BECOMES EVEN MORE IMPORTANT IN A DIFFICULT ECONOMY" IS THE BASIS FOR
A NEW SEMINAR SCHEDULED AT THE UNIVERSITY OF DALLAS CENTER FOR
PROFESSIONAL DEVELOPMENT
Plano, Texas – May 30, 2003 – Business
Decision Resources, with the University of Dallas College of
Business Center for Professional Development, today announces its
upcoming seminar on "Developing Customer-Focused Strategy" scheduled
for June 13, 2003. The seminar, part of the Summer 2003 Marketing
Seminar Series, details how companies effectively create
customer-focused initiatives throughout their organizations and
highlights the step-by-step processes and key milestones companies
use to transform a corporate culture from product-focused to
customer-focused. This allows leading companies to attract, nurture,
and retain highly profitable customer relationships.
Participants in the seminar will learn to:
· Move from a product-focused corporate / departmental / team
culture to one that focuses squarely on the customer.
· Set well-supported customer focus goals & prioritize customer
focus initiatives to achieve desired objectives.
· Identify & select appropriate strategies for achieving your
customer focus objectives, along with performance metrics.
· Lead and build support for customer focus improvement
initiatives.
"It’s all about the customer," states Dr. Dale Fodness, the seminar
leader and worldwide marketing and training consultant. “Managers
and key decision makers are expected to achieve ever-greater
customer-retention and loyalty levels and this seminar details how
companies can effectively roll out customer-focused initiatives
throughout their entire organizations."
Dr. Fodness consults extensively with clients in communications /
telecommunications, computers/electronics, consumer goods,
entertainment, healthcare, travel/tourism/hospitality, and
e-business. Current and recent clients include Microsoft, Cisco
Systems, DigitalThink, DFW International Airport, and AMR. In
addition, he has conducted seminars and corporate training sessions
in Brazil, Hong Kong, Venezuela, Malaysia, Singapore, Shanghai,
Seoul, Mexico, Finland, and Canada over the last year.
This "Developing Customer-Focused Strategy" seminar is a
one-of-a-kind opportunity to enable participants to transform their
conceptual customer-focused initiatives into a multi-faceted,
practical approach to retaining and maintaining valuable customer
relationships through the following best practices:
· Identify points in the business strategy where customer-focus
can deliver maximum value.
· Prioritize customer-focused initiatives based on potential for
early wins and immediate positive impact on business.
· Set goals based first on leading indicators of customer
satisfaction and then on customer retention and profitability.
· Measure performance and communicate results to ensure
accountability and support.
"Developing Customer-Focused Strategy" is part of the Summer 2003
Marketing Seminar Series created specifically by Dr. Fodness. There
is limited seating still available; however, the last day to
register for this seminar is June 6th.
Other seminars in the series include "E-Marketing Strategy:
Identification, Selection, Implementation" and "Value-Based
Marketing of High-Tech Products and Services," all of which have
been based at the University of Dallas Plano Campus.
Additional seminars are being scheduled in various cities worldwide.
For more specialized needs, Dr. Fodness can also customize these and
other seminar topics for organizations that prefer in-house
training.
Business Decision Resources, PO Box 181853, Arlington, Texas 76096.
For additional information: http://www.bdrglobal.com.
URL:
www.bdrglobal.com
Phone, UD
Professional Development: 972-721-5299
Email:
info@businessdecisionresources.com
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