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17, 2003
Press Release:
UNIVERSITY OF
DALLAS CENTER FOR PROFESSIONAL DEVELOPMENT AND BUSINESS DECISION
RESOURCES ANNOUNCE UPCOMING SEMINAR ON E-MARKETING STRATEGIES
Plano, Texas – April 17, 2003 – Business
Decision Resources, with the University of Dallas College of
Business Center for Professional Development, today announces its
upcoming seminar on "E-Marketing Strategy: Identification,
Selection, Implementation" scheduled for May 8-9, 2003. The seminar,
part of the Summer 2003 Marketing Seminar Series, provides those
responsible for generating customer revenue online in B2B or B2C
markets with the tools necessary to plan and execute successful
marketing strategies in the global e-business marketplace.
A technical background is not necessary to benefit from this
seminar. Participants will learn to:
* Use e-marketing strategies and technologies to grow revenues and
build customer loyalty
* Assess and select facilitating technologies for e-marketing
strategies
* Transform consumer needs & wants into marketspace opportunities,
ahead of the competition.
"My primary goal," states Dr. Dale Fodness, the Seminar Leader, "is
to help managers, entrepreneurs, and small business owners better
understand, predict, and influence the behavior of their customers,
with the objectives of improving decision making and ensuring
business success."
Dr. Fodness consults extensively with clients in
communications/telecommunications, computers/electronics, consumer
goods, entertainment, healthcare, travel/tourism/hospitality, and
e-business. Current and recent clients include Microsoft, Cisco
Systems, and AMR. In addition, he has conducted seminars and
corporate training sessions in Brazil, Hong Kong, Venezuela,
Malaysia, Singapore, Shanghai, Seoul, Mexico, Finland, and Canada
over the last year.
This "E-Marketing Strategy" seminar is a one-of-a-kind opportunity
to learn the answers you need to succeed:
* What does successful e-marketing look like?
* How can e-marketing technologies be used to grow market share &
create new revenue streams?
* How do basic marketing strategies have to change to survive &
succeed in the dynamic online marketplace?
* How does a manager correctly identify which alternatives to pursue
when creating or changing a firm's e-marketing strategy?
* What are the keys to successful e-marketing strategies?
* What should a firm do to ensure success when it sets about
formulating or changing its e-marketing strategy?
* How can marketers analyze their own e-marketing strategies &
compare their results to their objectives?
* How does a company identify, assess, & select facilitating
technologies for e-marketing strategies?
* What is involved in successfully implementing e-marketing
strategies?
"E-Marketing Strategy: Identification, Selection, Implementation" is
part of the Summer 2003 Marketing Seminar Series created
specifically by Dr. Fodness.
Other seminars scheduled in the series include "Developing
Customer-Focused Strategy" and "Value-Based Marketing of High-Tech
Products and Services," all of which are being held at the
University of Dallas Plano Campus.
Additional seminars are being scheduled in various other cities
worldwide. For more specialized needs, Dr. Fodness can also
customize these and other seminar topics for organizations requiring
in-house training.
For additional information:
http://www.businessdecisionresources.com,
or contact Dale at 817-919-4533.
Email:
info@businessdecisionresources.com
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