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GUEST SPEAKER
AT ARKANSAS CHAPTER OF INTERNATIONAL
ASSOCIATION OF
BUSINESS COMMUNICATORS, TOPIC: MARKETING IN THE B2B
ENVIRONMENT
Little Rock,
Arkansas - July 18, 2003 - Just what does "B2B" mean and
why should you care? Well, that's the accepted
abbreviation for "business-to-business" marketing, which
is a hot topic these days. And Dale D. Fodness Ph.D., of
Business Decision Resources based in Arlington, Texas, is
just the man to talk about it. He will define B2B and
explain the ways B2B marketing differs from consumer
advertising at the IABC Arkansas luncheon at 11:45 a.m.
Friday, July 25, at the Little Rock Club atop the Regions
Building in downtown Little Rock.
More>
"CUSTOMER FOCUS
BECOMES EVEN MORE IMPORTANT IN A DIFFICULT ECONOMY" IS THE
BASIS FOR A NEW SEMINAR SCHEDULED AT THE UNIVERSITY OF
DALLAS CENTER FOR PROFESSIONAL DEVELOPMENT
Plano,
Texas – May 30, 2003 – Business Decision Resources, with
the University of Dallas College of Business Center for
Professional Development, today announces its upcoming
seminar on "Developing Customer-Focused Strategy"
scheduled for June 13, 2003. The seminar, part of the
Summer 2003 Marketing Seminar Series, details how
companies effectively create customer-focused initiatives
throughout their organizations and highlights the
step-by-step processes and key milestones companies use to
transform a corporate culture from product-focused to
customer-focused. This allows leading companies to
attract, nurture, and retain highly profitable customer
relationships.
More>
UNIVERSITY OF DALLAS CENTER FOR PROFESSIONAL DEVELOPMENT
AND BUSINESS DECISION RESOURCES ANNOUNCE UPCOMING SEMINAR
ON E-MARKETING STRATEGIES
Plano,
Texas – April 17, 2003 – Business Decision Resources,
with the University of Dallas College of Business Center
for Professional Development, today announces its upcoming
seminar on "E-Marketing Strategy: Identification,
Selection, Implementation" scheduled for May 8-9, 2003.
The seminar, part of the Summer 2003 Marketing Seminar
Series, provides those responsible for generating customer
revenue online in B2B or B2C markets with the tools
necessary to plan and execute successful marketing
strategies in the global e-business marketplace.
More>
UNIVERSITY OF
DALLAS COLLEGE OF BUSINESS CENTER FOR PROFESSIONAL
DEVELOPMENT ANNOUNCES UPCOMING SEMINAR ON VALUE-BASED
MARKETING OF HIGH TECH PRODUCTS AND SERVICES
Plano,
Texas – March 27, 2003 – Business Decision Resources, in
conjunction with the University of Dallas College of
Business Center for Professional Development, today
announces
its upcoming seminar on “Value-Based Marketing of High
Tech Products and Services” scheduled for April 10-11,
2003. The seminar, part of a
Summer
2003 Marketing Seminar Series,
provides those responsible for the creation and marketing
of high tech products with the perspective and tools
necessary to successfully manage the challenges and
opportunities of today's turbulent marketplace.
Participants will gain or improve their ability to use
state-of-the-art marketing tools and techniques to link
the needs of the customer with the drive for superior
technology.
More>
HIGH TECH
COMPANIES URGED TO CONSIDER VALUE-BASED MARKETING
STRATEGIES
Plano, Texas – March 10, 2003 – Business Decision
Resources, in conjunction with the University of Dallas
College of Business Center for Professional Development,
today announces
its upcoming seminar on “Value-Based Marketing of High
Tech Products and Services” scheduled for April 10-11,
2003. The seminar, part of a
Summer
2003 Marketing Seminar Series,
provides those responsible for the creation and marketing
of high tech products with the perspective and tools
necessary to successfully manage the challenges and
opportunities of today's turbulent marketplace.
Participants will gain or improve their ability to use
state-of-the-art marketing tools and techniques to link
the needs of the customer with the drive for superior
technology.
More>
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