Description
Strategic thinking offers managers and their companies
the opportunity to move beyond the traditional
application of strategic frameworks to identify and
achieve breakthrough strategies. The real power of
thinking strategically lies in its potential as a
source of competitive advantage equally applicable to
creating superior value for customers, erecting
barriers to competitors, or enabling more rapid
adaptability to change.
This seminar is designed to reduce the risks of
strategy failure. Participants learn how the raw
materials of strategic thinking (creative and critical
thinking, decision making and problem solving) can be
transformed into a practical system for enhancing the
strategic promise and performance. Participants will
also be introduced to visualization techniques that
can help them communicate strategy in a concise,
articulate, and compelling manner to significantly
increase its likelihood of success. Understanding and
applying the principles and techniques presented in
this seminar can help managers and their companies
rise to the challenges - and opportunities - of
today's turbulent marketplace.
Learn to:
Think
creatively about strategy to move beyond the rote
application of traditional strategic frameworks to
identify and achieve breakthrough strategies
Transform
the raw materials of strategic thinking (creativity,
critical thinking, decision making) into a practical
system for enhancing your strategic promise and
performance
Communicate strategy in a concise, articulate and
compelling manner to increase its likelihood of
success
Seminar Outlinestrthink_v2_files/image001.gif)
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Day 1: 8:30 A.M. - 5:00 P.M.
Thinking Styles and Tools
- Recognize how increased self-awareness can lead
to better thinking
- Determine your thinking style using the Thinking
Styles Inventory
- Identify strengths & weaknesses of thinking
styles in strategy formulation and
implementation
- Understand how to leverage collective thinking
styles to improve strategic team
performance
Practical Creativity
- Recognize when strategic challenges are not
amenable to standard answers and thus require unique
approaches
- Generate wide-ranging possibilities to come up
with new solutions and approaches to current and
potential challenges and opportunities
- Identify and apply effective creativity
techniques for various strategic needs
Managing Complexity
- Describe attributes of a complex system
- Explain systems thinking and how it relates to
strategy making
- List tools for managing complexity
- Apply cause-and-effect diagramming to strategic
challenges
Strategic Decision Making
- Identify and decision making principles and
techniques to ensure decision processes produce the
best strategy possible
- Understand quality issues related to strategic
decisions and the decision process,
and how to apply them to improve decision making
- Effectively select the best option from a limited
number of possible strategies
Day 2: 8:30 A.M.- 5:00 P.M.
Profiling Strategy
- Design and conduct a comprehensive, integrated
strategic analysis to identify trends, recognize
vulnerabilities and take advantage of opportunities
- Identify and select break-through strategies to
build and maintain a strong competitive position
- Follow a systematic process for creating visual
displays of strategy
Positioning Strategy
- Identify the five competitive forces that shape
every industry & market
- Use Five Forces Analysis to assess competitive
forces in your industry
- Use the Five Forces Analysis to identify
effective strategies to raise your
profitability, power, and competitive position in an
industry
Summary & Wrap-Up
- Define what it means to think strategically
- Identify and apply the elements of strategic
thinking to understand the range of issues and
variables that impact business success and to make
better strategic decisions
- Demonstrate the key competencies of strategic
thinking
- Accurately differentiate the role of strategic
thinking from that of strategic planning
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Seminar
Leader
Dale D. Fodness, Ph.D.
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President &
Co-founder,
BDRGlobal, Inc.
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Associate
Professor & Academic Director, Marketing
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Visiting Professor of
Marketing (1990 to present)
Dale’s 20+ year business and marketing
career has been enriched by the active
integration of both academic and
practitioner interests. His academic life
ensures that his business insights are
technologically and conceptually
leading-edge. His daily involvement in
business serves as a constant reminder that
business solutions must be practical, as
well as creative.
Dale
consults extensively with clients in
communications/telecommunications,
computers/electronics, consumer goods,
entertainment, healthcare,
travel/tourism/hospitality, and e-business.
Current and recent clients include
Microsoft, Cisco Systems, and AMR. He has
conducted recent seminars and corporate
training sessions in Brazil, Hong Kong,
Venezuela, Malaysia, Singapore, Shanghai,
Seoul, Mexico, Finland, and Canada.
Do you have questions on the content or
coverage of these seminars? Feel free to
call Dale, your seminar leader, to learn
more. His direct line is (817) 919-4533.
Email him at
info@bdrglobal.com.
Strategic
Thinking
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