• Dates / Location: New Dates Pending, Available In-House
• Fee: $895 includes Certificate of Completion, seminar materials, and refreshments both days.

A one-of-a-kind opportunity to learn the answers you need to succeed:

• What does successful e-marketing look like?
  
• How can e-marketing technologies be used to grow market share & create new revenue streams?
  
• How do basic marketing strategies have to change to survive & succeed in the dynamic online marketplace?
  
• How does a manager correctly identify which alternatives to pursue when creating or changing a firm's e-marketing strategy?
  
• What are the keys to successful e-marketing strategies?
  
• What should a firm do to ensure success when it sets about formulating or changing its e-marketing strategy?
  
• How can marketers analyze their own e-marketing strategies & compare their results to their objectives?
  
• How does a company identify, assess, & select facilitating technologies for e-marketing strategies?
  
• What is involved in successfully implementing e-marketing strategies?
  

You should attend this seminar...

...if you are responsible for generating customer revenue online in B2B or B2C markets. A technical background is not required.

Learn to:

• Use e-marketing strategies and technologies to grow revenues and build customer loyalty.
  
• Assess and select facilitating technologies for e-marketing strategies.
  
• Plan and execute successful marketing strategies in the global e-business marketplace.
  
• Transform consumer needs & wants into marketspace opportunities (ahead of the competition).

Seminar Outline

Day 1: 8:30 A.M.— 4:30 P.M.

Winning E-Marketing Strategies

·  Key Concepts: What does it mean to win?

·  Key Success Factors: What does it take?

·  Key Practices: What must we do?

Customer / Value Creation Strategies Online

·  Customer Value: What do they want?

·  Customer Value Proposition: What do which customers buy?

·  Customer Value Creation: What does it take to transform consumer needs and wants into marketplace opportunities (and succeed)?

Online Customer Value Management Strategies

·  Life Cycle Management: What direction are we headed?

·  Communicating and Delivering Value: What are the roles of e-brands and e-branding?

·  Leveraging the Internet: What can it do for customer relationships?

Sustainable Competitive Advantage

·  Strategic Response to Change: What can we do?

·  Competitive Advantage: What makes it sustainable?

·  Strategic Planning & e-Strategy Development: What are the critical components?

Day 2: 8:30 A.M.— 4:30 P.M.

E-business & CRM Systems

·  Comparing Traditional & e-Business CRM Approaches

·  Conditions That Can Help or Hinder E-Business Impact

·  Promising Technologies & Solutions

Driving Site Traffic & Related Issues

·  Creating Value Through e-Business Strategy Models

·  Creating Online Demand

·  Developing Relationships: Permission Marketing

·  Planning for Real-Time Access to Information

·  Benefits & Risks of New Approaches

Point-of-Order, Post-Order, & Repeat Purchase

·  Improving the Customer Experience

·  Integrating Ordering, Support, & Fulfillment

·  Personalizing the Order Process

·  Ensuring Quality Across the Service Delivery Chain

Implementation Challenges & Process

·  Critical Steps in Establishing Your E-Marketing Program

·  Successful Organizational Structure & Processes

·  Measuring Success: Performance-Based Metrics

Seminar Leader

Dale D. Fodness, Ph.D.

• Principal, Business Decision Resources

• Asst. Professor & Program Director, Marketing

  • University of Dallas Graduate School of Management

• Visiting Professor of Marketing

  • Helsinki School of Economics & Business Administration

Dale’s 20+ year business and marketing career has been enriched by the active integration of both academic and practitioner interests. His academic life ensures that his business insights are technologically and conceptually leading-edge. His daily involvement in business serves as a constant reminder that business solutions must be practical, as well as creative.

Dale consults extensively with clients in communications/telecommunications, computers/electronics, consumer goods, entertainment, healthcare, travel/tourism/hospitality, and e-business. Current and recent clients include Microsoft, Cisco Systems, and AMR. He has conducted recent seminars and corporate training sessions in Brazil, Hong Kong, Venezuela, Malaysia, Singapore, Shanghai, Seoul, Mexico, Finland, and Canada.

Do you have questions on the content or coverage of these seminars? Feel free to call Dale, your seminar leader, to learn more. His direct line is (817) 919-4533. Email him at info@bdrglobal.com.

• Dates / Location: Dates Pending, Available In-House
• Fee: $895 includes Certificate of Completion, seminar materials, and refreshments both days.
• Register for this Seminar