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Dale Fodness
 |
dale@bdrglobal.com
President
and Co-Founder
BDRGlobal, Inc.
2914 Cheshire Way, Grand Prairie, TX USA
(817) 919-4533
• PHD,
Florida State University
• MBA,
University of South Dakota
• BS,
University of Iowa |
Academic Posts:
Associate
Professor, University of Dallas, 1998 - present; University of
Texas at San Antonio, 1993 - 1997; University of Alaska -
Fairbanks 1990 - 1993 |
Research Areas:
Service quality
and customer satisfaction, e-marketing and e-sales, marketing
research, Internet buying behavior, marketing analysis /
reporting, strategic planning / analysis and branding /
positioning strategies |
Industry Areas:
Business
Services, Communications / Telecommunications, Computer /
Electronics, Consumer Goods, Entertainment, Financial Services,
Healthcare, Travel / Tourism / Hospitality and e-Business |
Professional
Service:
Reviewer:
4
Tourism Management
4
Journal of Services Marketing (Member, Editorial Board)
4
Journal of Consumer Marketing (Member, Editorial Board)
4
Journal of Travel Research (ad hoc reviewer)
Board Member:
4
Business Marketing Association - DFW Chapter |
Recent
Consultancies:
Microsoft
Corporation; China Telecom; Korea Telecom; DigitalThink;
FlowServe; Ericsson; D/FW International Airport; Mission Foods |
Current Research
Projects:
"A Measure of
Service Quality for Airports: Scale Development and Validation"
"Consumer Perceptions of Airport Service Quality"
"Household Life-Cycle Stages, Purpose of Trip, and Vacation
Expenditures"
"Understanding Why People Travel: A Functional Approach"
"Service Quality Segmentation" |
Recent and
Representative Publications:
Fodness, Dale (2005), "Rethinking Strategic Marketing: Achieving
Breakthrough Results," Journal of Business Strategy, 26(3): 20-34.
Fodness, Dale and Brian Murray (1999), " A Model of Tourist
Information Search Behavior,” Journal of Travel Research,
37(February): 220-230.
Fodness, Dale and Brian Murray (1998), "A Typology of Tourist
Information Search Strategies," Journal of Travel Research,
37(11): 108-119.
Fodness, Dale and Brian Murray (1997), "Tourist Information
Search," Annals of Tourism Research, 24(3): 503-523.
Milner, Laura and Dale Fodness (1996), "Product Gender
Perception: The Case of China," International Marketing Review,
13(4): 40-51.
Fodness, Dale (1994), "Measuring Tourism Motivation," Annals of
Tourism Research, 21(3): 555-581.
Fodness, Dale, Barry E. Pitegoff, and Elise Truly Sautter
(1993), "From Customer to Competitor: Consumer Cooption in the
Service Sector," Journal of Service Marketing, 7(3): 18-25.
Fodness, Dale (1992), "The Impact of Family Life Cycle on the
Vacation Decision Making Process," Journal of Travel Research,
(Fall): 8-13.
Fodness, Dale and Laura Milner (1992), "A Perceptual Mapping
Approach to Theme Park Visitor Segmentation," Tourism
Management, 13(1): 95-101.
Fodness, Dale (1990), "Consumer Perceptions of Tourist
Attractions," Journal of Travel Research, (spring): 3-19.
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Professional
Awards:
1999
Outstanding Research Article of the Year
International Travel and Tourism Research Association (TTRA)
1993 Richard Keeling Dissertation Award
International Travel and Tourism Research Association (TTRA)
1993 Outstanding Researcher of the Year
University of Alaska Fairbanks School of Management
1992 Outstanding Teacher of the Year
University of Alaska Fairbanks School of Management
1990 Outstanding Research Article of the Year
International Travel and Tourism Research Association (TTRA)
1989 Fellowship: 24th Doctoral Consortium, Harvard
Business School
American Marketing Association |
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