|
Marketing Tools Directory |
This site, provided by
American Demographics magazine, has an extensive
collection of resources in all areas of marketing,
including articles, software downloads and more. |
|
Quirk's Marketing
Research Review |
Like the print
magazine, the Quirk’s Marketing Research Review
Web site is designed to be a one-stop source of
information on marketing research. Well-written,
practical articles on marketing research case
studies and tools can be found here as well as a
directory of research providers. |
|
WorldOpinion |
WorldOpinion is a
marketing research portal that calls itself “The
World’s Market Research Site.” It is a massive
site with very useful resources for marketers and
researchers alike. Catch the latest market
research news at News Stand. |
|
@ResearchInfo.com |
This is an online
market research community site for anyone in, or
with any interest in the marketing research field.
It contains a directory of research companies, a
library of research related articles, trials and
demos of research software and an employment
board. |
|
STAT-USA |
This is a very
user-friendly U.S. government site that collects
and coordinates economic, business and
international trade information produced by
numerous government agencies. While a subscription
is required to access resources online, free
access to the information indexed at this site is
available through federal depository libraries. |
|
Hoover's Online |
Hoover’s business
network was built to “serve the needs of people
behind desks.” Hoover’s is best known for their
company and industry reports, but have recently
expanded into other topics such as money
management, career development and business
travel. |
|
U.S. Census Bureau |
The mission of the
Census Bureau is to “be the preeminent collector
and provider of timely, relevant and quality data
about the people and economy of the United
States.” This site facilitates that goal with an
abundance of both for fee and for free information
on almost every imaginable subject. |
|
FedWorld |
The FedWorld
Information Network is the online locator service
for information produced and distributed by the
Federal Government. Some of the information is
free and some you have to pay for, but the site
does a good job in helping you find what you need. |
|
The Gallup
Organization |
The Web site of the
venerable Gallup Organization, which produces all
those Gallup polls we hear about, is chock full of
facts and figures on American (and some
international) society, culture and business. Full
details on recent Gallup polls can be found here. |
|
Values
and Lifestyles |
This is the Web site
of a major consumer research firm which
specializes in psychographic segmentation, based
on factors that motivate consumer buying. There
is some free stuff at the site including a recent
survey of consumer acceptance of technology. |
|
Professional / Trade Associations |
|
American Marketing
Association |
The American Marketing
Association (AMA) is the world’s largest and most
comprehensive professional society of marketers.
This site facilitates the AMA’s mission to provide
education on marketing, assist marketers with
career and professional development and “to
advance the science and ethical practice of
marketing disciplines.” |
|
Association
for Consumer Research |
This is a Web site for
those who have a professional interest in the
field of consumer research. |
|
Society for Consumer Psychology |
The Society for
Consumer Psychology (SCP) is composed of
behavioral scientists in the areas of psychology,
marketing, advertising, communication and consumer
behavior. It represents a multi-disciplinary
approach to understanding, predicting and
influencing consumers. |
|
American Association
of Advertising Agencies |
AAAA is a national
trade organization representing the advertising
agency business. The site provides some great
insights into the operation of advertising
agencies. |
|
Business
Marketing Association |
The Business Marketing
Organization (BMA) is focused on
business-to-business marketing / marketing
communications and its site provides unique access
to information, ideas and the experience of
professionals in this industry. |
|
National Foundation
of Women Business Owners |
The National
Foundation for Women Business Owners (NFWBO)
provides a wide variety of information on and for
women business owners and their firms worldwide.
Their Research section contains some good
marketing intelligence on this market. |
|
Direct Marketing |
|
Grizzard
Communications Group |
The Grizzard Agency is
one of the largest direct marketing companies in
the U.S. This site has a great collection of links
of interest to direct marketers. |
|
Response
Magazine |
Response Magazine is
narrowly focused on the direct response television
(DRTV) industry. At this site you will find
everything from monthly listings of new
infomercials to legal advice from lawyers
specializing in DRTV to advice on the nuts and
bolts of doing business in DRTV. |
|
The Direct
Marketing Association |
The Direct Marketing
Association (DMA) is the oldest and largest trade
association for users and suppliers in the direct,
database and interactive marketing industry. The
DMA provides extensive resources to both direct
marketing professionals and students. |
|
Direct Magazine |
Direct Magazine is a
popular trade publication in the direct marketing
industry. Its online presence contains numerous
resources for marketers in that field. |
|
DMNews |
A site full of
resources for those in the direct marketing
industry – and for those who want to learn more
about it. A good source of current industry news. |
|
Personal Selling and Sales Management |
|
Salesdriver.com |
Salesdriver.com is an
online sales incentive service that enables sales
managers to build, run and reward sales contests
entirely over the Internet. This service is free.
You can, however, purchase incentive items from
listed suppliers. |
|
Advertising |
|
Kidscreen |
Kidscreen
is a trade magazine focused on advertising and
promoting to children and teens. Its monthly
online issues cover licensing and merchandising,
new media and advertising and promotion. This site
provides an interesting perspective on a
controversial issue in marketing. |
|
Advertising Age |
A leading trade
magazine in its field, Advertising Age is “must”
reading for the advertising professional.
|
|
Ad Council |
The Ad Council is
where most public service messages come from. A
private, non-profit organization, the Ad Council
is supported by the media, the advertising
industry and the business world. Learn all about
the impact of public service advertising at this
site. |
|
Advertising
Educational Foundation |
This trade association
site, supported by ad agencies, advertisers and
media companies, furthers the Advertising
Educational Foundation’s goal of promoting an
understanding of “how advertising is created, how
it works and what it contributes to our social and
economic life.” |
|
Ad Track Index |
If you ever saw an ad
and wondered if it worked, this is the place to
find out. Ad Track asks consumers to compare major
advertising campaigns and how effective they think
the ads are in helping to sell the product. |
|
CLIO Awards |
This site is dedicated
to the “Academy Awards” of advertising and also
includes information on general advertising media
and methods. |
|
American Advertising
Foundation |
This is a professional
organization for those in the advertising industry
and the organization that operates the ADDY
Awards. |
|
Arent Fox: Advertising and Trade Regulation |
This is the site of a
law firm which specializes in advertising law.
Browsing through this site reveals all the trouble
that you can get into with advertising. |
|
AdCritic.com |
Now this is real fun!
Here is where you will find practically any ad you
have seen on TV. In the future Web visitors will
be invited to vote on their favorite ads, discuss
them and send a message to the advertiser. |
|
Customer Relationship Management (CRM) |
|
Marketing Competence |
This site has a wealth
of resources on customer relationship management
issues – from fundamentals to latest technologies.
The site creator has a unique perspective on the
subject, be sure to read his editorials.
|
|
Internet Marketing |
|
WILSON Internet |
Wilson Internet
Services provides both Web Marketing Today, a free
e-mail and web publication that may be the largest
and most popular e-marketing newsletter, and an
E-Commerce Research Room which contains links to
over 2,000 articles and resources about every
imaginable aspect of e-commerce. |
|
EBoz! |
EBoz! cost less than
$500 to build. Now it attracts 300,000 visitors a
month, according to the site. And now the creator
of the site wants to share his secrets for and
advice on eCommerce selling, Internet marketing,
and Web design. |
|
Industry-Specific Marketing |
|
Strategic Health Care Marketing |
This Web site offers
an overview of Strategic Health Care Marketing, a
monthly print publication. Here you can find
special reports and other resources for those in
the health care marketing field. |
|
Hospitality Sales
and Marketing Association International |
Hospitality Sales and
Marketing Association International is the largest
international association of hospitality sales and
marketing professionals. This site offers a number
of resources to those in this field. And it offers
some interesting insights into how marketing is
conducted in the hospitality industry for those
unfamiliar with it. |
|
Internet
Nonprofit Center |
The Internet Nonprofit
Center provides information for and about
nonprofit organizations. Its online library is a
repository for publications, information and data
about marketing in nonprofit organizations and the
nonprofit sector. |
|
Chanimal |
This site provides
resources and networking to professional marketers
in the PC market place. It is very comprehensive
in its coverage of marketing materials. |
|
The Journal
of Services Marketing |
Here’s a place to find
out more about the marketing of services.
Subscription to the journal is required for access
to most of the resources, but you get a free trial
subscription. |
|
Marketing
Career Resources |
|
MarketingJobs.com
|
The name says it all.
Here you can search for marketing jobs by
geographic location, industry and specialization.
|
|
Public Relations |
|
Public Relations
Student Society of America |
Supported by the
Public Relations Society of America, the Public
Relations Student Society (PRSSA), offers career
information, advice and placement services for
those considering a career in PR. |
|
The Museum of
Public Relations |
This online museum
documents “successful public relations programs
since the PR industry was born.” A recent exhibit
featured Moss Kendrix, the first African-American
to acquire major accounts, who helped break down
ethnic and cultural stereotypes in advertising. |
|
Institute
for Public Relations |
The Institute for
Public Relations hosts a trade-oriented site to
“focus attention on research, educational and
professional activities promoting excellence in
the practice and teaching of public relations." |
|
PR Central |
PR Central is a
service for professional communicators and
reporters. Here you can identify experts on most
subjects, locate contacts at major corporations or
hold asynchronous discussions with other PR types. |
|
Entrepreneurship and Small Business |
|
Service Corps of
Retired Executives (SCORE) |
The Service Corps of
Retired Executives (SCORE) is a nonprofit
organization providing resources and services to
entrepreneurs and small businesses. Working and
retired executives and business owners volunteer
their time and expertise to provide free business
consulting. |
|
SBTV.com |
The Small Business
Television Network (SBTV.com) consists of small
business news reports and interviews with business
experts, consultants and owners utilizing
streaming video technology. Other resources
include recommendations for books on
entrepreneurship and a list of small business
sites. |
|
YES! |
YES! is a live
Internet web cast channel designed specifically
for entrepreneurs. It address topics such as
advertising, marketing and business planning
through a mix of interviews, how-to programs,
interactive workshops and business community chat
groups. |
|
StartUPbiz.com |
StartUPbiz.com
provides resources to people who want to start a
business or commercialize an idea. The materials
at this site are very focused on providing
practical know-how and actionable information. |
|
Idea Cafe |
Idea Café is a
community site for small business and
entrepreneurs with a wide range of services
ranging from chats to case studies to concise
discussions of business and marketing
fundamentals. This site caters to GenX
entrepreneurs. |
|
Entrepreneur.com |
Entrepreneur.com is an
online business-to-business community marketplace
for small and emerging businesses. This site
covers a lot of ground from free business forms to
franchising tips to marketing advice. |
|
Franchise Showcase Online |
If you’re looking for
a franchise, this is the place. Here you will find
a directory of franchise business opportunities. |
|
How to
Start a Small Business |
This is a site that’s
set up as an online book. It consists of a number
of “chapters” of essential information for
prospective and current small business owners. A
Spanish version is also available. |
|
International
Business Forum |
The Web site of the
International Business Forum contains information
that marketers can use to learn about business
opportunities in the international marketplace. It
covers both importing and exporting issues. |
|
ExportHotline.com |
ExportHotline.com
tries to help exporters and importers discover new
markets, locate potential contacts and conduct
secondary research. Membership is free, but
required to access all materials. |
|
WOWFactor |
This site provides
“women’s business solutions” and networking
opportunities. |
|
Franchise-chat.com |
News, forums, chats
and more for those interested in franchises and
the franchise business. |
|
Promotion -
Miscellaneous |
|
PROMO
Magazine |
PROMO Magazine covers
the promotion marketing industry, identifying
industry trends, providing "how-to" information
about promotion that marketers need to know and
hosting online forums for those in the promotion
marketing industry. |
|
ilovegraphics |
This site is for
marketers interested in graphics tools, design
tutorials and free images to use in Web site
building and marketing collateral development. |
|
Retailing /
E-tailing |
|
netopia |
This site provides
information and products for retailers making the
transition from bricks and mortar to e-stores. It
also discusses business applications of DHL. |
|
Retailer
News Online |
This is a site with a
variety of resources and services (mostly free)
for retailers. This is the place to learn about
putting a store online “without going broke or
insane.” |
|
Primal |
This is a
comprehensive listing of price discrimination
litigation under the Robinson-Patman Act to
protect small businesses and towns from the
superstore, category killer and big box retailers. |
|
Consumer Rights & Advocacy |
|
Consumer
World |
Consumer World is a
public service, non-commercial guide cataloging
over 2,000 useful sites for consumers. Consumer
rights, product reviews and links to consumer
agencies are easily accessed from this site. |
|
Distribution, Logistics and Supply-Chain
Management |
|
The Logistics
Business LTD |
This is the site of a
company that specializes in logistics consulting –
supply chain development, asset tracking software,
warehouse automation and management, etc.
|
|
Product Management and New Product Development |
|
Hot
Product News |
This is a centralized
Internet location for information on the latest
new products and services. It provides a forum for
companies to present new products to a global
audience. |
|
The New
Products Showcase and Learning Center |
The Product Showcase
is a collection of 65,000 grocery products which
provides a resource to those in the food marketing
industry. |
|
Market Research
Links |
|
Analytical Tools & Software |
|
Sawtooth
Software, Inc. |
Do you need software
for choice-based conjoint computer interviewing or
convergent cluster analysis? Sawtooth Software is
a major supplier of software packages to the
marketing research industry. All of their
products, along with applications, are described
at this site. |
|
Tetrad Computer
Applications, Inc. |
This company provides
software for demographic analysis with geographic
information systems. It is a winner of the “Best
100 Sources of Marketing Information” award. |
|
SDA: Survey
Documentation and Analysis |
SDA is a set of data
analysis programs that are designed to be run from
a Web browser. Both data analysis programs and
datasets for analysis are available at the site. |
|
www.raosoft.com |
Raosoft produces
database software for information gathering, data
collection and statistical analysis. Their
software lets you design forms, collect data and
analyze your results graphically. |
|
Applied
Metrix |
Applied Metrix is a
commercial supplier of “Internet enabled” data
mining services. This site provides insights into
how this is done and why. |
|
Statistical Package
for the Social Sciences (SPSS) |
SPSS provides a wide
array of software products for the manipulation of
data and statistical applications. It is widely
used in the marketing research profession. |
|
STATISTICA |
STATISTICA is a
provider of statistical software. This site covers
a wide range of applications and has a number of
free resources. |
|
SAS Institute |
SAS products provide
software solutions for decision making. It is a
major supplier of database and statistical
applications to the marketing research industry. |
|
Minitab |
Minitab is a
commercial provider of statistical software and
services for quality improvement, education and
research. |
|
www.westat.com |
Westat is a provider
of marketing research services, primarily to the
government. The site is well-written and provides
descriptions of applications of a variety of
research methods. |
|
StatPac |
StatPac survey
software is used for online surveys, written
questionnaires and statistical analysis. The site
is full of free, useful resources. |
|
Career Resources |
|
Marketing
Research Job Board |
This site covers
employment in the marketing research industry
specifically. |
|
Competitive
Intelligence |
|
SCIP.ORG |
SCIP.ORG is the online
community of the Society of Competitive
Intelligence Professionals. Learn more about the
field of competitive intelligence at the link
“What is CI?” |
|
Consulting Resources |
|
Institute of
Management Consultants |
The Institute of
Management Consultants (IMC) is a nonprofit,
professional association for management
consultants. This Web site is full of resources
for those who work in or are interested in working
as an independent consultant in any business
discipline, including marketing and marketing
research. |
|
Measurement |
|
The Office of Scale Research |
The Office of Scale
Research produces the Marketing Scales Handbook,
a compilation of marketing-related measurement
scales. The site describes the Handbook. |
|
Test Junkie |
This site offers a
compilation of psychological tests available on
the web. Some are good and serious, others are
just for laughs. |
|
Mystery Shopping |
|
Mystery Shopper,
USA |
Mystery shopping is an
applied marketing research technique where
specially trained observers, posing as shoppers,
visit retail locations to evaluate customer
service, merchandising and product distribution.
At this site, you can either hire mystery shopping
services or become a mystery shopper yourself. |
|
Permission-based Research |
|
Greenfield Online |
Greenfield Online
solicits respondents for so-called
“permission-based” market research projects, both
online surveys and focus groups. Browse through
the FAQ at this site to learn how this works. |
|
American Consumer
Opinion |
As it says at the site
“We pay for opinions!!!” This site is the
entry-point for individuals that have agreed to
participate in surveys over the Internet. |
|
Survey-Net |
At this site, everyone
is invited to participate in online surveys
covering a variety of topics ranging from Business
and Politics to Society and Entertainment. The
information accumulated online is available to
everyone on the net. |
|
Opinionsite.com |
Opinionsite.com is a
site where consumers can sign up to take online
surveys. It is an application of permission-based
marketing research. |
|
Portals &
Publications |
|
Quirk's Marketing
Research Review |
This, the online
presence of a popular marketing industry trade
journal, is a marketing research mega site,
designed to be a “one-stop source of information”
on marketing research. It’s all here. |
|
@ResearchInfo.com |
This site calls itself
“THE Online Market Research Community” and it is
comprehensive in its scope. Everything from
discussion forum debates on topical market
research issues to directories of market research
suppliers to up-to-the-minute research news can be
accessed here. The Employment Board is always full
of a wide range of jobs in all areas of the market
research industry. |
|
WorldOpinion |
WorldOpinion is a
marketing research portal that strives to be the"
World's market research Web site”. Does it
succeed? You be the judge as you surf through the
many different areas of this site. From the latest
market research news to directories of market
researchers to discussion boards, there are some
great resources here. |
|
American
Demographics |
American Demographics
is a great source of secondary data for marketing
researchers. This publication covers a wide array
of consumer demographic, psychographic and
behavioral topics. Full-text articles are
available at this site. |
|
Marketing &
Research - Online |
This site seeks to
provide a listing of the “very best web sites for
the marketing or research professional.” |
|
Princeton University Survey Research Center |
This site is intended
as a compilation of “nearly everything useful on
the web for the practice of survey research.” |
|
Professional Associations |
|
American
Association for Public Opinion Research |
This is the site of a
professional association of public opinion
researchers. Under the Ethics and Standards tab
there is a wealth of information on techniques and
issues important to public opinion research. Here
you can also access the Public Opinion
Quarterly online. |
|
Council of American
Survey Research Organizations (CASRO) |
CASRO is a trade
association for commercial, full-service survey
research firms in the U.S. A wide range of
services and resources for CASRO members, the
public and others interested in survey research is
provided. |
|
Council for
Marketing and Opinion Research (CMOR) |
CMOR is a non-profit,
trade association looking out after the interests
of the marketing and opinion research industry and
that industry’s stakeholders. It focuses on
encouraging respondent cooperation and lobbying
lawmakers on behalf of the research industry. |
|
Marketing
Research Association |
MRA is a professional
/ trade association for the marketing and opinion
research industry that focuses on the professional
development of their members. Their site provides
a wealth of resources selected to help their
members enhance their marketing research and
related business skills. |
|
Advertising
Research Foundation (ARF) |
The principal mission
of this nonprofit, professional organization is to
“improve the practice of advertising, marketing
and media research.” ARF’s online newsletter,
Informed, addresses industry news and events as
well as issues and challenges. |
|
Professional
Marketing Research Society (PMRS) |
PMRS is a Canadian
marketing research industry professional
association. This Web site provides many services
to its members and other interested parties,
including news, a calendar of conferences and
seminars and job postings. |
|
ESOMAR |
ESOMAR is the World
Association of Research Professionals, the major
marketing research professional association in
Europe. The site provides an international
perspective on marketing research uses and
practices. |
|
American Marketing
Association |
The AMA is a great
resource for anyone involved in marketing. Use the
site search engine to find specific materials
relating to marketing research. |
|
The American
Statistical Association |
The American
Statistical Association is a professional,
nonprofit organization supporting those who work
with statistics across a wide range of industries.
This site provides a wealth of materials to
support their definition of statistics as “the
science of learning from data.” |
|
Association for
Consumer Research |
The Association for
Consumer Research is an organization of
professionals interested in consumer research. |
|
Qualitative Research |
|
Qualitative Research
Consultants Association (QRCA) |
The QRCA is a
not-for-profit professional association and their
site supports those who specialize in qualitative
research, such as moderators and analysts of focus
groups and individual depth interviews. |
|
The
Greeley Institute, Inc. |
The Greeley Institute
provides training for qualitative research
techniques, specifically focus group research.
This site contains resources for focus group
researchers, moderators and users of focus group
research. |
|
RIVA (Research in
Values and Attitudes) |
RIVA is both a
provider of focus group research services and
training in qualitative research techniques. |
|
FocusVision |
FocusVision is a
provider of Internet and video transmission of
live focus groups. The site describes the
technology and benefits of being able to watch
live focus groups from your PC. |
|
ActiveGroup |
ActiveGroup® provides
live video of focus groups and in-depth interviews
over the Internet. Browse through this site to see
if you agree that this is the way all focus groups
are going to be delivered in the future. |
|
The Qualitative Report |
The Qualitative
Report is an on-line journal devoted to
writing and discussion of and about qualitative,
critical, action and collaborative research. |
|
Research
Project Management |
|
Best Practices
Research |
The content at this
site, for researchers and marketers, is more
informational than promotional. The free samples
showing industry best practices are not to be
missed. |
|
Research Methods Knowledge Base |
The Research Methods
Knowledge Base is a comprehensive Web-based
textbook that addresses all of the topics in a
typical introductory research course. |
|
Samples &
Sampling |
|
Survey
Sampling, Inc. |
SSI provides
marketers, market researchers, pollsters and
survey organizations with samples for studies of
all types. This commercial site provides a wealth
of insights into survey sampling issues and
approaches. |
|
directoriesUSA |
A great source for
market research samples. |
|
Secondary
Data Resources |
|
MarketResearch.com |
MarketResearch.com is
all about helping users find the market research
they need. They are a distributor of syndicated
market research reports. The site provides access
to over 4,000 market research reports, studies,
newsletters, and other publications from over 230
market research publishers. |
|
NetValue |
The NetValue Internet
Observatory tracks the usage patterns of panels of
“at home” users to provide insight into consumers’
behaviors while they are engaged in Internet
activities. |
|
International
Market Research Mall |
The International
Market Research Mall is a Web-based community of
market research providers. The site enables
“experienced market research professionals and
casual users” to search, select, buy and view
full-text market research reports online. |
|
NCS |
NCS is a company that
provides software, services, systems and
Internet-based technologies for the collection,
management and interpretation of data. The site
provides a great deal of information on how and
why this is done. |
|
The
Roper Center for Public Opinion Research |
The Roper Center is a
large archive of public opinion data from around
the world, including Japan and Latin America. New
data releases occur regularly. |
|
U.S. Census Bureau |
This is probably THE
secondary source of data for marketers and
marketing researchers. Browse carefully to
identify and understand all of the different
products and services available. |
|
Economagic |
This site provides
free, easily available economic time series data
for economic and market research. |
|
Population Reference
Bureau |
The Population
Reference Bureau is a not-for-profit organization
that provides information on U.S. and
international population trends and their
implications. At this site you can read excerpts
or full text of many PRB publications, use a
clickable world regions map for reading about
population around the world, and create customized
data tables. |
|
Inter-University Consortium for Political and
Social Research (ICPSR) |
ICPSR is a
not-for-profit organization providing access to
the world’s largest archive of computer-based
research and instructional data for the social
sciences. Services are free to faculty, staff and
students at member colleges and universities.
Others pay an access fee. |
|
Jupiter
Communications |
Jupiter Communications
is a widely-cited source for research and
statistics on Web users. |
|
CyberAtlas |
This site provide
Internet statistics and market research for Web
marketers. |
|
International Market Research Information |
IMRI is a database of
international market research sources. The
database directory is available at this Web site. |
|
Suppliers |
|
ACNielsen
Burke Institute |
One of the largest
marketing research firms in the world is also a
major provider of marketing research training.
This site contains a comprehensive listing of
marketing research courses, along with course
outlines. |
|
Arbitron |
Arbitron is an
international media research firm that provides
services used to develop local marketing
strategies of the electronic media (television and
radio), and their advertisers. The Web site
provides a broad overview of current research
methods and uses. |
|
Ipsos-ASI |
This company is a
provider of advertising research. Its site
provides insights into this form of marketing
research. |
|
Audits & Surveys
Worldwide |
Audits & Surveys
Worldwide is a large international marketing
research firm that offers a variety of research
services for practically every industry. |
|
Burke Marketing
Research |
Burke Marketing
Research is a supplier of full-service customer
marketing research, analysis and consulting for
consumer and business-to-business product and
service companies. Their scope is international
and their services include product testing, brand
equity research, pricing research, market
segmentation and image and positioning studies. |
|
The Business
Research Lab |
The Business Research
Lab provides research services primarily in the
areas of customer satisfaction and employee
satisfaction. This is a great site to browse
around for practical applications and case
histories of research techniques. |
|
Data Development
Corporation |
Data Development
Corporation is a large research company that
provides services in the areas of brand equity and
strategic positioning, corporate image, brand
tracking, segmentation, market/media share,
customer satisfaction and service quality,
employee surveys, surveys for litigation,
promotional surveys, concept testing, qualitative,
advertising, awareness and tracking. |
|
Decision
Analyst, Inc. |
Decision Analyst, Inc.
provides a variety of marketing research services
to the consumer packaged goods,
telecommunications, retail, high technology,
medical and pharmaceutical, utilities and
e-commerce industries. The site offers lots of
links useful to researchers. |
|
The Gallup
Organization |
This is a very
comprehensive and up-to-date site with a variety
of marketing research resources and news. Regular
updates on the latest Gallup Poll studies are
available. |
|
Common
Knowledge |
Common Knowledge is a
market research company offering qualitative and
quantitative research, interactive voice response
interviewing, e-mail surveys, internet surveys,
virtual focus groups and mystery shopping. There
are good descriptions of their approaches to these
methods at their Web site. |
|
Maritz Marketing
Research |
Maritz Marketing
Research, Inc. is a marketing research firm that
specializes in large-scale, custom-designed
research studies. Two free publications available
on-line are “The Research Report,” which provides
information on current research issues, and
“Dateline,” which tracks the latest trends in data
collection. |
|
NFO
MarketMind |
NFO MarketMind is a
continuous tracking methodology described in
detail at this site. |
|
Pine Company |
The Pine Company is a
tabulation house with additional capabilities.
Primarily, they provide marketing research
information processing and data management.
Reading through the site information on services
and clients provides insights into this sector of
the marketing research industry. |
|
IRI |
Information Resources,
Inc. (IRI) is a provider of scanner data tracking
services. It is widely used and the site describes
its many applications. |
|
DSS |
DSS is a marketing
research firm that specializes in the health care
industry. Browsing the site reveals how research
is used in health care. |
|
IQ Marketing |
This site is build
around the concept of customer lifetime value.
Read the Success Stories section to understand
more about the practical applications of this
concept. |
|
Claritas |
Claritas provides
target marketing information resources. They are
probably best know for the PRIZM Lifestyle
Segmentation system which defines every
neighborhood in the U.S. in terms of
demographically and behaviorally distinct types or
“clusters.” Read all about it at this site. |
|
Intelliquest |
Intelliquest provides
research tools for technology marketing
professionals, marketing researchers and others
interested in technology branding and research
methodologies. The site provides some great free
resources. |
|
J.D. Power and
Associates |
J.D. Power and
Associates is a research company with a powerful
brand name. Learn more about how they have become
a leader in the field of marketing information in
their Background section, and read about their
Philosophy and Capabilities as well. |
|
Nua |
Nua is an Internet
consulting and development company. It is
particularly well know for Nua Internet Surveys, a
division of the company that tracks Internet
demographics, statistics and trends. |
|
Roper Starch
Worldwide |
Roper Starch Worldwide
is a commercial provider of marketing research
services. They specialize in studies commissioned
specifically for public release. |
|
Student Monitor |
Student Monitor is a
nationally syndicated market research study of the
college student market. Twice each year, the
company surveys current students across the
country. |
|
SRI International |
SRI describes itself
as a “candy store for research”. The company
provides both research and research technologies
to the marketing research industry. The site has
many free, useful resources. |
|
Tedesco
Analytics Incorporated |
Tedesco Analytics is a
commercial supplier of consumer and
business-to-business marketing research which
employs the tools of complexity science analysis,
such as neural networks and artificial life
simulations. The site describes these techniques
and their marketing applications. |
|
Conversion Model |
The Conversion Model
is a proprietary measure of Brand Equity. The
model and its applications are described at this
interesting site. |
|
Tourism Research |
|
Travel and Tourism
Research Association (TTRA) |
TTRA is a
not-for-profit professional services association
supporting those who work in the areas of tourism
research and marketing. |
|
Training and
Education |
|
University
of Georgia Master of Marketing Research Program |
The MMR Program at the
University of Georgia is one of a handful of
graduate level marketing research degree |
|
Southern Illinois University Graduate Program in
Marketing Research |
The SIUE Master of
Marketing Research (M.M.R) program is designed to
prepare professional marketing researchers. Full
details are provided at this site. |
|
A.C. Nielsen Center for Marketing Research |
The A.C. Nielsen
Center for Marketing Research, at the University
of Wisconsin-Madison School of Business, provides
graduate training and a degree in marketing
research. The site provides details and
application materials. |
|
University of Texas at Arlington Master of Science
in Marketing Research Program |
The University of
Texas at Arlington is one of the few universities
in the world to offer a Master of Science in
Marketing Research (MSMR) degree. The site
provides details on the benefits of such a degree
and details of the program. |
|
E-Marketing Links |
|
Advertising, Promotion & Marketing Communications |
|
Ad Resource |
Ad Resource is a
listing of resources for the Web advertising and
marketing community. Internet marketers can use
the site for research, contacts and to keep up to
date on the latest happenings in Internet
advertising. |
|
ChannelSeven.com |
ChannelSeven.com is a
network of Web sites of interest to anyone in the
Internet advertising and marketing industries.
Check out the Ad/Insight link for some great case
studies in Internet marketing. |
|
TurboAds.com |
TurboAds.com is a site
that focuses solely on rich media advertising. Of
particular interest are the case studies found
here. |
|
Coalition for
Advertising Supported Information and
Entertainment |
The Coalition for
Advertising Supported Information and
Entertainment (CASIE) site, was created by the
American Association of Advertising Agencies (AAAA)
to guide the development of interactive
advertising and marketing. This is a great site
for industry guidelines for interactive
advertising measurement, privacy, and interactive
banner ad sizes. The site also contains a
comprehensive glossary of Internet advertising
terms. |
|
Internet
Advertising Resource Guide |
The Internet
Advertising Resource Guide is was created by an
academic to gather together quality Internet
advertising resources in one place. See what you
think of this site’s “Guide to the Web”. |
|
Advertising Media
Internet Center |
The Advertising Media
Internet Center site (AMIC.com) requires
registration, but it is free. Be sure to check out
the Media Guru section where questions submitted
by readers are answered. There is also a
comprehensive section on media software, with both
sources and reviews. |
|
First
Marketing |
First Marketing helps
marketers develop online communications programs
designed to create relationships with customers.
This site is a good example of the marketing use
of newsletters. |
|
Business and Industry Statistics |
|
eMarketer |
eMarketer provides
research and information on business online. It
aggregates, filters, organizes and analyzes data
from leading research sources and puts the
information into tables, charts and graphs. Check
out the eList, which is eMarketer’s weekly pick of
the Top 10 eBusiness sites. |
|
ICONOCAST |
ICONOCAST strives to
be the “definitive” source for facts, figures,
trend analysis and insider information in the
Internet marketing industry. Key Internet
statistics on one handy page can be found at this
site’s “Internet at a Glance.” The ICONOCLASH
discussion list is one of the liveliest Internet
marketing forums on the Net. |
|
NUA Internet Surveys |
NUA Internet Surveys
is a source for information on Internet
demographics and trends, both in general and in
specific industries and markets. NUA collects and
analyzes its own information and makes much of it
available free at this site. |
|
CyberAtlas |
CyberAtlas “is the Web
marketer’s guide to online facts.” It gathers and
reviews online research from other resources and
reports on the latest surveys and technologies. It
also provides some interpretation and Web
marketing guidance. |
|
Jupiter |
In order to view
research overviews and sample research at this
site you have to be a registered user of Jupiter
Communications. It's free, however, and
registration opens up a wealth of research of
interest to Internet marketers. Jupiter
Communications is a major play in Internet
marketing research and frequently cited in the
industry. |
|
Forrester
Research |
Forrester Research
provides marketing research and intelligence on
consumer, business-to-business and technology
marketplaces. While the site is designed for
paying clients, guests can register and review
some resources. Forrester is frequently cited in
industry publications. |
|
Business-to-Business Internet Marketing |
|
BtoB |
BtoB is an Advertising
Age publication focused exclusively on
business-to-business online marketing. In
addition to daily news from the industry, this
site has a number of feature sections including
rankings of b-to-b web sites, directories of
b-to-b sites and spending trends in b-to-b
advertising. |
|
Career Resources |
|
BRASSRING.com |
BrassRing.com
advertises its site as “everything high-tech”. It
is basically a career portal. Surf around and see
who is hiring for what type of positions in the
new Internet economy. |
|
Competitive Information and Analysis |
|
Hoovers Online |
Hoover’s Online offers
news and information from a number of business
sources. Its specialty is providing tailored
information on companies. Much of this site has a
price, but the free stuff if well worth a look. |
|
Customer Relationship Management (CRM) |
|
Cyber
Dialogue |
Cyber Dialogue is an
Internet customer relationship management (CRM)
company. To see how a business like this is
structured and operates, review their integrated
suite of products and services designed to help
Internet businesses “build, manage and derive
optimum value from their customer relationships”. |
|
iSky |
iSKY provides
outsourced customer care solutions to online
businesses “to maximize the profit potential of
each customer in all stages of the lifecycle.”
Check this Web site out to see an integrated
approach to Customer Relationship Management. |
|
StayinFront |
StayinFront is a
provider of customer relationship management (CRM)
systems and software. The examples and case
studies at this site provide a good overview of
CRM. |
|
CustomerFX |
Customer FX is a
customer relationship management and sales force
automation provider. News and case studies on
these topics can be found here and you can
subscribe to their free CRM newsletter. |
|
SPSS |
SPSS is most commonly
known to marketers as a menu-driven, interactive
statistical software package. The company has come
out with a line of software products to facilitate
ecommerce as well, including customer relationship
management (CRM) tools. Great examples and
explanations of e-CRM at this site. |
|
Oracle |
Oracle provides a
comprehensive e-business suite supported by online
demos and eSeminars. The Customer Stories section
provides comprehensive case studies of a wide
range of Internet marketers. |
|
Pivotal |
Pivotal provides
“customer-centric e-business solutions”, another
term for customer relationship management (CRM).
Check out the Webcasts at this site to learn about
this company’s approach to CRM. |
|
SAS |
SAS is a marketing and
research industry standard in statistical analysis
software. It now offers a fairly comprehensive
suite of e-business products and services as well,
including such topics as customer relationship
management, data mining and e-Intelligence. |
|
Talisma |
Talisma provides
electronic customer relationship management (eCRM)
services. It focuses on helping its clients deal
with large volumes of electronic communications.
Check out its Web site to see how. |
|
Direct Marketing |
|
Domain Names |
|
InterNIC |
InterNIC is the agency
that registers domain names. Its website was
established to provide public information on its
Internet domain name registration services. The
InterNic FAQ has a great list of frequently asked
questions regarding domain name registration. |
|
registrars.com |
registrars.com is a
commercial site offering domain name registration
services. In addition to timely news and
information on happenings in the domain name
category, the site provides a function where you
can check to see if your proposed domain name has
already been taken. |
|
e-Commerce |
|
United States
Government Electronic Commerce Policy |
This site represents
the U.S. government’s electronic commerce policy.
It presents the government’s position on
electronic commerce, has a comprehensive listing
of U.S. government sites, and provides examples of
electronic commerce. A great site for macro-issues
impacting Internet marketing. |
|
Electron
Economy |
Electron Economy
offers a variety of back-end ecommerce services.
This site provides insight to the more technical
side of enabling Internet marketing. |
|
e-Mail Marketing |
|
Direct E-mail
Advertisers Association |
This is a lobbying
site maintained by the Direct E-Mail Advertisers
Association (DEAA) whose mission is “to protest
the right of small business to conduct commerce on
the internet.” Check this site out to see another
side of the SPAM issue. |
|
Internet Mail
Consortium |
The Internet Mail
Consortium’s Web site is focused on Internet mail
medium. This site has a great deal of information
about Internet mail, and all of it is free to
anyone. The Hot Topics link provides the latest
buzz on Internet mail. IMC is also the host of
numerous mailing lists that relate to Internet
mail standards. |
|
MessageMedia |
MessageMedia is a
provider of e-messaging solutions for Internet
marketing and ecommerce. Visit this site to see
how e-mail can be used to build customer dialogue. |
|
Targ-it |
targ.it is a company
that offers opt-in email marketing services.
Opt-in email is sent to recipients who have
specifically requested email relating to a
particular topic of interest. Check out the
categories to see what people are interested in
these days. |
|
Entrepreneurship and Small Business |
|
E-Commerce
Times |
E-Commerce Times is a
free online publication, with daily news and
feature articles for entrepreneurs and companies
doing business on the Internet. In its Success
Stories interviews, real-life experiences of
online entrepreneurs and companies are documented. |
|
SmartAge.com |
SmartAge.com focuses
on small business owners, providing services and
resources to help them create and promote their
Web sites, attract customers and buy and sell
services and products online. Free resources
include articles and advice from industry experts,
self-help services, the latest industry news and
statistics and forums where small business owners
worldwide can connect with each other. |
|
ONVIA.com |
Onvia.com is “the
small business emarketplace” where supply and
demand meet. One interesting feature is a section
where small business owners can submit their Web
sites for review. In the Expert Opinion section,
small business owners share successes and failures
in online marketing. |
|
Ethics and Social Responsibility |
|
Junkemail.org |
Junkemail.Org is an
interesting site that revolves around issues of
unsolicited email, including user control,
privacy, anonymity, commercial speech, consumer
cost and the free flow of information on the
Internet. |
|
Zero-Knowledge Systems |
Zero-Knowledge Systems
offers Internet users tools and strategies to help
protect their privacy and freedom on the Web,
email, chat or newsgroups. To learn more about
issues surrounding privacy and the net, visit the
site’s Privacy Resource Center. |
|
General
Marketing Resources |
|
adsGuide.com |
adsGuide.com is a
comprehensive directory and search engine for
Internet advertising, marketing and commerce
services – worldwide. Check out the Books link for
reviews of the latest Internet marketing and
business books. |
|
eLab |
eLab is an academic
site from the Owen Graduate School of Management
at Vanderbilt University created to study the
marketing implications of commercializing the
World Wide Web. Check out the Research section for
useful information. |
|
Corbis |
Corbis is a provider
of photography and fine art on the Internet.
Currently, more than 2.1 million images are
available to creative professionals and online
consumers. |
|
Internet Marketing Strategy and Planning |
|
internet.com |
internet.com bills
itself as “The Internet Industry Portal” and its
channels cover a broad range of technology,
internet and ecommerce/marketing areas. Their
“Webopedia” can help you “learn to sling the
Internet lingo.” |
|
law.com |
law.com is tailored to
the legal community, but the savvy emarketer can
use it to stay abreast of the latest legal
developments affecting both ecommerce and their
specific industry. A wealth of articles on the law
and the Internet can be found at this site. |
|
ClickZ Network |
ClickZ Network is
another comprehensive online publisher of Internet
marketing news and information that provides a
variety of products and services. There is truly
something here for everyone interested in Internet
marketing including statistics, strategy and
online conferences. |
|
Freepromote |
Freepromote is a
commercial site that provides lots of free advice
and tools for getting started promoting your Web
site. From advice on how to get better listings to
URL submission tools that make submissions fast
and easy, Freepromote can help. Its explanation of
how different search engines work is invaluable. |
|
WILSON Internet |
Wilson Internet
Services provides both Web Marketing Today, a free
e-mail and web publication that is probably the
largest and most popular e-marketing newsletter,
and an E-Commerce Research Room which contains
links to over 2,000 articles and resources about
every imaginable aspect of e-commerce. The
discussion board found at this site, Web Marketing
and E-Commerce Forum, is one of the best. |
|
The Tenagra
Awards for Internet Marketing Excellence |
The Tenagra Award for
Internet Marketing Excellence was established to
recognize achievements “that made a fundamental
impact on the way marketing, public relations and
advertising are done on the Internet.” Check it
out to see what the industry considers its best
work. |
|
Wheelhouse |
Wheelhouse assists
companies in attracting, developing and retaining
customers through the implementation of Internet
marketing strategies, technologies and techniques.
They provide Internet marketing strategy and
technology consulting, implementation of marketing
automation systems, applications management
services and design, execution and measurement of
Internet marketing programs. An example of how to
set up a marketing consultancy online. |
|
Market Research |
|
GVU's WWW User Surveys |
GVU’s WWW User Surveys
is a site to access the results of a series of Web
based surveys of Internet users. There is a wealth
of information here, in a variety of forms. Both
raw data on Internet purchasing (and other forms
of consumer behavior) can be found as well as some
analytical reports. While most respondents are
from the United States, there is some useful data
on International Internet users. Check out the
methodology section for insights on how to conduct
a Web based survey. |
|
Zona
Research |
Zona Research provides
Internet marketing research to clients. Read
through this site to see what issues and services
are currently popular in this industry. This is a
for-profit site, but there are some good free
samples. |
|
Ipos-ASI
Interactive |
Ipsos-ASI bills itself
as “The .com advertising research company” and
says its mission is to be the world leader in
advertising research. The free demos are good
introductions to topics such as online copy
testing, online tracking and online surveying. |
|
WebCMO |
WebCMO is an Internet
marketing research site that says it is “not here
to sell statistics, but to provide web marketers
with marketing solutions.” The Research section
covers research topics and techniques, the
Freeware section includes free software and the
Forum section is a discussion board on new
research topics and web marketing strategy and
research. |
|
SurveySite |
SurveySite provides
online market research, Web site evaluation and
e-commerce (shopping cart) analysis. This is the
company that developed “pop-up” surveys which
selects Web site visitors at random and pops up a
small window asking if they want to participate in
an online survey. The site contains a number of
enlightening demos on Web surveys and on-line
focus groups. |
|
Netvalue |
NetValue provides one
answer to the question, “Internet users: Who are
they?” This market research company measures Web
site audiences based on panels described as
representative of the Internet user population.
Decide for yourself by referring to the
Methodology section. |
|
Marketing Technologies and Web Tools |
|
CNET Builder.com |
CNET Builder.com is a
site for site builders. It features columns on
authoring and site design, graphics and multimedia
and back end and site management. Its reviews of
the latest Web tools are particularly useful. |
|
LivePerson |
LivePerson is a
provider of real time sales and customer service
solutions for Web-based businesses. Their
technology enables customer service
representatives to communicate with Web visitors
via text-based chat. They claim to be able to
provide the same level of personal service found
at traditional retailers. Check it out for
yourself and see if you agree. |
|
MSHOW.com |
MSHOW.com specializes
in interactive broadcasting services that allow
companies to deliver messages to prospects,
customers and employees anytime, anywhere in the
world via the Internet. Its product integrates IP
video and audio streaming, telephony and graphics,
plus content services to create a high quality
presentation. Sign up for a live demo to see how
it works. |
|
ITXC webtalkNOW! |
IXTC webtalkNOW!
Provides web-to-phone service for their clients.
Basically, the service enables customers to call
from the web to any phone in the world. Is this
the next step in customer service on the Web? |
|
WHOLETREE.COM |
WholeTree.com
provides services to make your site
global-friendly. Its technology solutions allow
for purchases in multiple currencies, multilingual
technical support and Web databases that recognize
input and provide output in multiple languages. |
|
Realcall |
Realcall Alert
provides a free web callback service. Insert a
Realcall button at your website. When clicked by
customers, it sends a message to call them. |
|
Internet Pictures
Corporation (iPIX) |
Internet Pictures
Corporation (IPIX) provides global visual content
and infrastructure for ecommerce and “new media”
Web sites. They are best known for their
three-dimensional, “virtual worlds” and
simulations, examples of which can be viewed at
this Web site. |
|
Loudeye |
Loudeye is a digital
media infrastructure company. Check out their Show
and Tell section to see what this type of a
company does and for some great examples of
steaming video and audio. |
|
2thankU |
2thanku.com is a
service that enables you to quickly create and
send personal messages. It “combines the
convenience of the Internet with the personal
touch of written correspondence.” Marketers could
use this service to respond to customers quickly
and easily. |
|
Aprimo |
Aprimo offers
Web-based tools for marketing management. An
informative demo is available at the site. Also
available is the Aprimo Marketing Exchange which
features a many-to-many Internet trading hub for
marketers. |
|
Ebillboards |
E*billboards are the
high resolution monitors seen in convenience
stores, gas stations and other high traffic public
areas. This is an “Internet-enabled” technology
which can be monitored and updated from the
marketer’s desktop. Check out the site to see how. |
|
Online Community |
|
Prospero |
Prospero specializes
in making business Web sites more interactive
through message boards, chat and user profiles and
online communities in order to “turn visitors into
brand advocates.” Explore their communities
platform to understand the infrastructure required
for online communities. |
|
Online Retailing |
|
shop.org |
Shop.org is a trade association that focuses
exclusively on Internet retailing. This site
features a report series, The State of Online
Retailing, conducted by the Boston Consulting
Group, which assesses the size and growth of the
online retail channel and offers key financial and
performance metrics – including buyer conversion
rates, customer loyalty, online marketing and
advertising spending, customer service and
fulfillment costs and effectiveness. |
|
WebPromote.com |
WebPromote.com provides reviews of new techniques
and tools of Internet marketing and provides case
studies of how online businesses “did it”. A
recent study explored how The Sharper Image moved
its brand online. |
|
Periodicals
& e-Zines |
|
Advertising Age |
This
is the online presence for Advertising Age, a
staple trade publication of the advertising
industry. This is the place for the latest news in
this industry. |
|
Adweek Online |
AdweekOnline provides news and information in the
fields of advertising, marketing and meia. Its
publication IQ News offers weekly updates of new
media and Internet marketing, with daily web site
updates. The discussion boards cover a variety of
interactive advertising issues. Online forums on
Internet marketing are held regularly. |
|
Financial Times Online |
FT.com
is the online version of the venerable Financial
Times. Even more impressive than its
authoritative, in-depth and global reporting on
business (and especially e-business) news is the
fact that everything here is free, unlike many of
its competitors who require a subscription.This is
a massive resource. |
|
The Economist |
Few
journals have done as well tracking the
development of e-commerce across the globe as The
Economist. The Archive and Library found at its
online presence are priceless collections of
Internet marketing, strategies and case studies. A
regular feature is the ongoing survey of
e-commerce (free!). |
|
TheStandard.com |
The
online version of The Industry Standard promises
to be your source for "Intelligence on the
Internet Economy™". Their audience is Internet
business strategists. This is as close to a
"one-stop" site for Internet marketers as
currently exists. It's all here and it's all good.
The Special Reports and Metrics sections are
invaluable. |
|
[INSIDE] |
[Inside] covers the entertainment side of
ecommerce focusing on TV, film, music, media and
books. Basically a subscription site, but with
lots of freebies. |
|
eCompany NOW |
eCompany is a trade magazine focused on how the
Web is changing business. eCompany NOW is its
online presence. Most of the content appearing in
the print magazine is available here online and it
is augmented with Web links and discussion boards.
The Guide section is a very comprehensive,
frequently updated directory of links about
e-business subjects. |
|
Professional / Trade Associations |
|
CommerceNet |
CommerceNet is a global non-profit membership
organization created by and for companies doing
electronic commerce – both business-to-business
and business-to-consumer. One of their objectives
is to provide insight into the next generation of
electronic commerce applications, strategies and
business models. |
|
American Marketing Association |
The
American Marketing Association (AMA) is the
world’s largest professional society of marketers.
Web casts on topics of interest to Internet
marketers can frequently be found at this site. |
|
Association of National Advertisers, Inc. |
This
site, from the Association of National
Advertisers, Inc., contains some great
benchmarking studies on a number of key Internet
marketing subjects. Its annual survey on Web Site
Management and Internet Advertising is an
important industry benchmark. |
|
Search Engines |
|
nano |
nano
is a combination search engine / buying agent.
Whenever you’re reading something on the Web that
you want to know more about, you can activate nano
and it “understands” the “idea” being presented.
It then uses that idea to suggest things you might
want to read next, related things you might want
to buy, interesting things you can do, or anything
else you may want to know. It’s free, but try the
demo before you download it. |
|
ThirdVoice |
ThirdVoice 2000 is a free personal Web assistant
that turns words on any Web page into “Active
Words” – words that users click to open content,
commerce and community providers. Check out the
Tour and Tutorial to see how it works. |
|
Ask
Jeeves |
Ask
Jeeves is a search engine that “lets you ask a
question the way you’d ask it in the real world”.
Once you ask your question, you not only get an
answer, you get some suggestions on other related
questions that you might like to ask. Read the
extensive documentation on how Ask Jeeves works
for a fascinating application of collaborative
filtering technology. |
|
Selling Online |
|
Salesdriver.com |
Salesdriver.com is an on-line sales incentive
service that enables sales managers to build, run
and reward sales contests entirely over the
Internet. This service is free. You can, however,
purchase incentive items from listed suppliers. |
|
Sales
and Marketing Management |
Sales
and Marketing Management is a trade magazine that
does a nice job of integrating technology into
marketing. At its online presence, there is news,
advice and a great list of online marketing
resources. |
|
Selectica |
Selectica provides a packaged Internet selling
system that businesses buy to establish an
Internet sales channel. Reading through the site
actually provides a useful comparison between
traditional and Internet sales channels. A free
guide “Seven Keys to Internet Selling Success” is
available at the site. |
|
Salesforce.com |
Salesforce.com is a sales force automation service
that allows clients to access, manage and share
sales information. It also provides customer
relationship management (CRM) services. |
|
Traffic Building and Measurement |
|
AdKnowledge |
Online
marketing ROI is the focus of AdKnowledge. Check
this site out to see a state-of-the-art approach
to this increasing important online marketing
concern. |
|
Internet Advertising Bureau |
This
site is maintained by the Internet Advertising
bureau, a not-for-profit association devoted
exclusively to maximizing the use and
effectiveness of advertising on the Internet.
This is a good site for information on online
advertising effectiveness. |
|
Nielsen/NetRatings |
Nielsen//Net Ratings is an audience measurement
service that provides site publishers, media
buyers, e-commerce companies and Internet
marketers with data and information on how people
use the Internet. Try out the demo to see how this
works. Free statistics are also available at the
Daily Stats section. |
|
Media Metrix |
Media
Metrix provides syndicated Internet and digital
media audience measurement services to assist its
clients with media planning, buying and selling
Internet advertising, developing advertising,
marketing and e-commerce strategies, understanding
consumer behavior, gaining competitive market
intelligence and making investment decisions.
Check out the Web site to see how they do this. |
|
I/PRO |
The
I/PRO company provides WWW traffic verification,
analysis and research to paying clients. Read the
Services/Products section to see how this is done. |
|
Engage |
Engage
has a range of products and services that help
marketers identify and understand their online
audiences, then target those specific audiences
with online marketing programs. Follow the links
and demos through this Web site for a good
overview of Internet marketing today. |
